Page 10 - 84999_NSAA_W18_web
P. 10
NSAA Staff
NSAA HIRES NATIONAL MARKETING inntopia full page grey.pdf 4 8/16/18 1:02 PM
& COMMUNICATIONS DIRECTOR Lift tickets and lodging in one cart?
Position Created to Promote Membership Programs, Support Growth Initiatives
CRM data right inside your CRS?
BY REBECCA W. AYERS, EDITOR
NSAA HAS HIRED Adrienne Saia Isaac to the degree in journalism and media research from the University Yep. Inntopia does that.
newly formed position of marketing and com- of Colorado at Boulder.
munications director. Isaac brings relevant ski Dave Camara/A-Basin In her new role, Isaac will help develop strategies for
area perspective to the role, having served as marketing NSAA programs, resources, and events; serve as a
marketing and com muni cations manager at media relations resource for member ski areas; and support
Arapahoe Basin, Colo., for the past six years. Adrienne Isaac industry growth initiatives, among other duties, said NSAA
At Arapahoe Basin, Isaac managed media relations, crisis President/CEO Kelly Pawlak.
communications, email marketing, website development, and “We look forward to Adrienne being on the NSAA team,” We grew up in the ski industry. We’ve spent fteen years
social media—many of the same focus areas she will now have Pawlak said. “She will be vital not only in our renewed focus building software that addresses your unique challenges,
at NSAA. She has also honed her journalism and reporting on refining, and branding, NSAA membership programs but but we’re not slowing down. We’re launching new products
skills in several publications, including Colorado’s Backpacker also in our national growth initiatives, which ski areas have and features that do a better job than ever of helping you
Magazine, Boulder Weekly, and the Greeley Tribune. asked us to prioritize.” measure, market, and sell your travel experiences.
Born in Allentown, Penn., Isaac grew up skiing in the “I’m excited to be part of NSAA, and a resource for our
Poconos, first at Big Boulder and later at Blue Mountain member resorts and members of the media,” Isaac said. “My C
Resort. She received a bachelor’s degree in history and Russian goals are to help grow participation in snowsports and help M If you haven’t seen the magic of giving your central
studies from Hamilton College in Clinton, NY, and a master’s develop and maintain sustainable mountain communities.” reservations agents access to guest marketing pro les, or
Y
how easy it is to use your clean guest data to target via
CM
Facebook ads, or the in ux of new wholesalers who can pull
MY
SUSTAINABLE, ECO-FRIENDLY & HIGH EFFICIENCY SOLUTION your real-time rates from Inntopia, you’re in for a treat. And
CY
we’ve got even more in store.
CMY
K
TIME FOR We’ll see you on the lift. (But you should probably request a
demo just in case.)
YOUR MOUNTAIN
TO GO GREEN?! GO GREEN?!
TO
TO
USE
USE SNOMAX … CONSERVE WATER & ENERGY SNOMAX ® ® CONSERVE WATER & ENERGY
®
Make the difference, use Snomax 100% of the time:
6h@@ hihLrgy ,h@@ lmwhLy 28 wf t8% sfLh @ifl
Ii.Lhm@hd @ifl qum,-wg
Dh.Lhm@hd Lh.fvhLg w-sh nLfs nLhhzh mid wPml hvhiw@!
www.snomax.com -info@ifsmax.fs cPfih e88 072 8824
corp.inntopia.com/nsaa
8 | NSAA JOURNAL | EARLY WINTER 2018
