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COLIN MCBEATH is the new general
Face Shots manager of PURGATORY RESORT, CO.
McBeath was most recently the GM at
the Sheraton Anchorage Hotel and Spa
in Alaska, and has more than 20 years
of international and national experience as a GM and
hotel manager for groups such as the Sheraton, Kimpton
Hotels, Fairmont, and Ritz.
STEVE GRAFF has been promoted to direc- ED YOUMANS is the new vice president
tor of mountain operations at DEER VALLEY of mountain operations at PURGATORY
RESORT, UT, replacing Chuck English, who RESORT, CO, taking the reins from Mike
is retiring from the position after 44 years McCormack, former senior vice president
in the ski industry. Most recently Graff was of mountain operations and general man-
Deer Valley’s ski patrol manager, which included overseeing ager, who had worked for the resort for the past 34 years.
summertime mountain biking operations. He has been with Youmans has worked in the ski industry for 32 years, during
the resort since 1993. which time he has also been COO, GM, and mountain
operations manager.
BOBBIE RATHJENS is the new director
of marketing at BOYNE HIGHLANDS, MI. MARK SEITER, who has been serving as
Rathjens, has a strong background in digi- interim GM at PURGATORY RESORT, will WE CUSTOMIZE
tal marketing, social media, and website continue in his role as chief financial officer
design. Most recently she was a senior for Purgatory, Arizona Snowbowl, Sipapu
account manager and strategist at Active Marketing. Ski & Summer Resort, Pajarito Mountain, SOLUTIONS.
Hesperus Ski Area, and Purgatory Snowcat Adventures.
TODD TOBIAS is the new executive chef at
WACHUSETT MOUNTAIN SKI AREA, MA.
Tobias, who has an extensive background
as chef at a variety of restaurants, will over-
see daily operations of the food court and
Black Diamond Restaurant as well as the mountain’s exten-
sive catering services.
NADIA GUERRIERO is the new vice presi-
dent and general manager at NORTHSTAR
OPEN YOUR DOORS TO THE WORLD CALIFORNIA RESORT. She replaces Beth
Howard, who became COO at Beaver
Creek, CO, in October. Guerrero began
Welcome international students to your working at Northstar in 2007, most recently serving as
community. Whether you are hiring one student senior director of base area operations, village, and events. AX500 SMART GATE NG - FLAP
or 100, CIEE Work & Travel USA can help you MATT LILLARD is the new general manager at
screen, recruit, and hire international seasonal MAD RIVER GLEN, VT. Lillard, who has more We realize every resort is unique and therefore has the need for a ticketing partner capable
of providing “Customized Solutions”. Visit our website or better yet, give us a call and let us
staff for your business. than 15 years of ski industry experience, provide you with a clear plan for the most customer friendly and convenient access to your resort.
has been the GM at Eaglecrest Ski Area, AXESS North America providing a better customer experience both online and at the resort with
AK, for the past five years, and before then direct to lift access. Call 435-333-5700 or visit teamaxess.com
was assistant GM at Magic Mountain, VT. He began his
ciee.org/winterhire
ski industry career in the marketing department at Okemo
Mountain Resort.
AXESS – RFID Solutions for On-hill, Locker Rooms and Parking.
56 | NSAA JOURNAL | SPRING 2017
Axess North America | P.O. Box 981237 Park City Utah 84098 | phone: 435.333.5700 | e-mail: info@teamaxess.com
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