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Meetings & Conventions
NSAA’S 2017 NATIONAL CONVENTION & TRADESHOW
HEADS TO THE GREAT SOUTHWEST

BY EARL SALINE, DIRECTOR OF EDUCATION PROGRAMMING

NSAA’S NATIONAL CONVENTION AND TRADESHOW May 5–8 in new and different ways to grow skiing and snowboard-
in Scottsdale, Ariz., will be the perfect place for a relaxing ing. This panel of experts will share their best practices and
pause after another great season. The 2017 Convention will challenges in taking the ski and ride experience to the kids.
be the place to be this spring to see and discuss new and • Attracting and Engaging Four Generations
different ideas along with the upcoming trends and issues With four generations traveling and recreating together,
that will impact areas across the country. smart areas are embracing the entire family with intentional
The Fairmont Scottsdale Princess will provide an amazing design, products, and marketing to capture all of them.
backdrop, as we drill down into the topics that matter to you. • Preliminary Kottke Results
Featuring area leaders and industry experts, education sessions Take a look back at the season, digging into the data and
will give you insight and analysis of relevant issues affecting metrics that matter to you and the industry.
areas now and those just on and over the horizon. • A Year in Review
Here is a sample of this year’s sessions: This legal update will discuss the incidents and litigation
• The Big Attraction of Non-Traditional Events that areas are facing around the country.
A look into the growth and future of non-traditional events • The ROI of Terrain Parks
and strategies to leverage these to grow your business. Terrain parks require tremendous resources and should be
• Outreach Programs a draw to your area, but are you accurately measuring the
Areas are embracing the opportunities to engage with kids returns on your investments into them?
• NSAA’s Beginner Conversion Study
A look at tangible measures of our conversion and reten-
tion efforts. Join our panel to learn how they are taking
Trusted advantage of the business intelligence this study provides.

Investment Just as each season brings new and different challenges, the

Banking impact of any new administration in Washington also brings
a certain measure of uncertainty. Geoff Colvin, our keynote
Services speaker and the senior editor-at-large for Fortune Magazine, will
speak to what our industry can expect during this transition,
offering insights and strategies on the important and complex
The adventure of owning and issues affecting business right now and into the future.
operating a company is one The luxurious Fairmont Scottsdale Princess in the colorful
that calls for a partner you can Sonoran Desert is a prime location for hosting the ski industry.
count on for strong guidance and
deep expertise. For 25 years, Whether you’re trying your hand at one of two newly renovated
companies have turned to SRR 18-hole championship golf courses, sampling the amenities at
for innovative financial advisory, the legendary Well & Being spa, dining on some of Arizona’s
capital markets, financial
planning, and valuation solutions. finest cuisine at one of four restaurants, swimming in one of six
sparkling pools, or merely enjoying a drink al fresco at sunset,
For more information, contact: you’ll find plenty of opportunities to socialize and unwind.
Joshua J. Fox, Managing Director Don’t miss out on this important opportunity to trade
+1.646.807.4232 notes with your industry peers and enjoy the beautiful
jfox@srr.com Southwest in late spring. Visit nsaa.org for information on
www.SRR.com
SRR is a trade name for Stout Risius Ross, Inc. and Stout Risius Ross registration and reservations for the 2017 NSAA National
Advisors, LLC, a FINRA registered broker-dealer and SIPC member firm. Convention and Tradeshow. We look forward to seeing you
in Scottsdale!

22 | NSAA JOURNAL | SPRING 2017