Page 3 - Winter 2018 Journal
P. 3

CONTENTS

                                                                                                   FEATURES
           WINTER 2018





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        PG. 18
        FAUX PAWS: Understanding the Complex Interplay between
        ADA Rules, Animals & Safe Resort Operations

        BY DAVE BYRD
        Certified avalanche and rescue dogs are a familiar presence at many ski areas, but as society requests that their pets accompany them to an increasing number
        of businesses, ski areas are not immune from the confusion resulting from vague regulations under the Americans with Disabilities Act governing emotional
        support animals and service animals. Whether on chairlifts or in our tubing operations, how do we accommodate safety considerations for all guests, while
        expanding accessibility for people with disabilities and minimizing exposure to legal challenges?

        PG. 30                      PG. 34                      PG. 42                      PG. 46
        NSAA ECONOMIC               THE ELECTRIC                LET THE GAMES BEGIN:        DO THE OLYMPICS
        ANALYSIS RESULTS:           MOUNTAIN BIKE:              SKI AREAS RALLY TO          GENERATE MORE
        A QUICK OVERVIEW OF         ACCELERATING ACCESS         MAKE THE MOST               PARTICIPATION IN
        THE 2016-17 SEASON          TO DOWNHILL RIDING          OF AN OLYMPICS YEAR         SNOWSPORTS?
        BY DAVE BELIN               BY CHRIS BERNHARDT          BY COLIN BANE               BY NATE FRISTOE
                                    & MIKE REPYAK
        Preliminary results for the 2016-17                     Leading up to the Winter    Ski industries the world over look
        ski season reflect a fairly solid   The downhill mountain biking   Games, many ski areas have   to the Winter Olympics as a way
        financial year for the ski industry,   market is expanding, thanks   worked hard to leverage the   to fuel enthusiasm toward skiing
        with increased profit levels overall.   to more variety in trail design,   growing excitement about   and snowboarding. The dream
        In a general improvement from   formalized lesson programs, and   PyeongChang—hosting meet-  is that huge numbers of viewers
        the prior fiscal year, this past   evolutions in gear such as electric   and-greets at World Cup events,   will be inspired to either try or
        season shows increases in average   mountain bikes. eMTBs are   giving local athlete heroes shine   return to the sport. The reality is
        gross revenue, operating profit   making the sport more accessible   in special programming, and   that participation is affected by
        margin, total revenue per visit,   so areas can help keep all the   planning ski area watch parties   weather and snow conditions as
        ticket revenue per visit, and    wheels turning in the warm-  so guests can cheer on the home   much as by the ability to help the
        ticket yield ratio.         weather months.             team in February. Will all   public connect the dots between
                                                                these efforts translate into an   inspirational images and visiting
                                                                “Olympics bounce” effect on    a ski area.
                                                                skier and rider participation?
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