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CONTENTS

WINTER 2019 Features

28

PG. 28
SMALL TECHNOLOGIES WITH BIG VALUE:
The New, The Old & The Noteworthy Deliver

on the Guest Experience & Overall Safety

BY COLIN BANE, DAVE BYRD & REBECCA W. AYERS
Not every ski area has the resources to investigate and invest in every technological innovation, product, or device
that promises to make operations easier, safer, and more efficient. Here are some examples of how areas are embracing—
and even re-purposing—technology in small but important ways.

PG. 38 PG. 42 PG. 50
NSAA Economic Analysis Mountain Bike Parks Get Overcoming Unconscious
Results: A Quick Overview an Electric Assist as eMTBs Bias: How to Build a More
of the 2017–18 Season Hit the Hills Inclusive Team & Enhance
the Guest Experience
BY DAVE BELIN BY COLIN BANE
Preliminary results for the 2017–18 Several ski areas, including some BY LAURA MORIARTY
season reflect a solid year financially, on public lands, have rolled out a Race, gender, age, apparel, accent . . .
with increases in total annual gross variety of electric mountain bike our perceptions about these traits and
revenue, total revenue per visit, and pilot programs. Here’s what they characteristics affect our assessment of
winter revenue per visit. Despite the learned about how to leverage the others’ value. How can we manage the
expected regional variations, the ski exploding ebike market and broaden personal preferences and assumptions
industry experienced a stable operating the appeal of mountain biking to a that influence how we treat guests
profit overall. wider audience. and employees?