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The materials—available free of on creating better learning terrain and NSAA OFFICERS
charge to areas that are partners in the an improved guest experience, said
Learn to Ski and Snowboard (Month)/ Hugh Reynolds, marketing director of CHAIR
Bring a Friend (LSSM/BAF) initia- Snow Operating. Blaise Carrig, Vail Resorts Inc., CO
tives—were created by Denver-based (303) 404-1800
Cultivator Advertising and Design. A Tom Spiess, interim CEO of
full range of graphics is available, rang- PSIA-AASI, said both PSIA-AASI VICE CHAIR
ing from full-blown customizable post- and Snow Operating are committed Tim Silva, Sun Valley Resort, ID
ers to banner ads for websites. to growing ski and snowboard partic- (208) 622-2042
ipation, and in finding ways to more
Read more about the Guinness ini- quickly help guests identify themselves TREASURER
tiative and promotional materials in as a skier or snowboarder. “Our orga- Win Smith, Sugarbush Resort, VT
the article “Guinness Gathers Steam” nizations plan to collaborate on differ- (802) 583-6832
on page 52. ent projects that bring awareness to the
sport, and to the many benefits of pro- SECRETARY
PSIA-AASI Embraces Terrain fessional instruction,” he said, adding Kris Blomback, Pats Peak, NH
Based Learning that PSIA-AASI members will receive (603) 428-3245 x 107
educational tips about how to work
The Professional Ski Instructors of with their management to implement a PAST CHAIR
America and American Association TBL program. Chip Perfect, Perfect North Slopes, IN
of Snowboard Instructors (PSIA- (812) 537-3754 x 1202
AASI) have partnered with Snow “The collaboration will help give
Operating, provider of the Terrain professional instructors a better set of REGIONAL BOARD MEMBERS
Based Learning™ (TBL) program, to tools to connect with their guests and
help grow skiing and snowboarding by help create a more enjoyable experience CENTRAL ROCKIES
more effectively converting beginners for everyone,” said Joe Hession, Snow Pat Campbell, Breckenridge Ski Resort, CO
into lifelong enthusiasts. Operating CEO. (970) 496-3221
Gary DeFrange, Winter Park Resort, CO
The organizations recently RENEWAL REMINDER (303) 316-1510
signed an agreement of understand- Alan Henceroth, Arapahoe Basin, CO
ing to work together to promote the It’s that time of year again! NSAA (970) 513-5722
sport, raise awareness of how easy it membership renewal forms are David Perry, Aspen Skiing Company, CO
is to learn, and engage the snowsports now available online. If you haven’t (970) 300-7007
industry in conversations about the updated your company information
importance of increasing the rate for the season, please visit nsaa.org MID ATLANTIC
of conversion. and fill out the renewal form found Arthur Berry, Camelback, PA
in the “My Account” section. Only (570) 629-1661 x1135
The groups will combine PSIA- authorized personnel are eligible to Russell Coloton, Hunter Mountain, NY
AASI’s instructional expertise with access renewals. (518) 263-4223
Snow Operating’s process-based focus Dave Riley, HoliMont, NY
(716) 699-2320
www.extendata.com
MIDWEST
• RFID technology for tracking rental Chris MacInnes, Crystal Mountain, MI
equipment (231) 378-2000
Charles Skinner, Granite Peak, WI |
• Rugged mobile computers for retail Lutsen Mountains, MN
(218) 663-7281
1/6 AD and on-mountain needs Rob Walz, Cascade Mountain, WI
(608) 742-5588 x248
• Ticket and pass printing solutions
• Hotel and on-mountain WiFi networks NEW ENGLAND
Kris Blomback, Pats Peak, NH
Providing mobility tech to the ski (603) 428-3245 x107
and hospitality industry since 2002. Tyler Fairbank, The Fairbank Group, MA
(413) 738-5500
Al Fletcher, Nashoba Valley Ski Area, MA
(978) 692-3033
Win Smith, Sugarbush Resort, VT
(802) 583-6832
NORTHERN ROCKIES
Bill Rock, Park City Mountain Resort, UT
(435) 649-8111
Tim Silva, Sun Valley Resort, ID
(208) 622-2042
Bob Wheaton, Deer Valley Resort Company, UT
(435) 645-6669
PACIFIC NORTHWEST
Matthew Drake, Mt. Hood Meadows Ski Resort, OR
(503) 337-2222 x1404
Kevin McCarthy, White Pass Ski Area, WA
(509) 672-3101
SIERRA
Tim Cohee, China Peak Mountain Resort, CA
(559) 233-2500
Greg Dallas, Mammoth, CA
(760) 934-2571
Robert Kautz, Sugar Bowl Resort, CA
(530) 426-9000
SOUTHEAST
Ken Hess, Massanutten Ski Resort, VA
(540) 289-4094
SUPPLIER MEMBERS
Mark Bee, Doppelmayr USA Inc., UT
(801) 973-7977
John Jacobs, Reliable Racing Supply, NY
(518) 793-5677 x 226
SPECIAL COUNSEL
John Fagan, Duane Morris, CA
(530) 550-2050
FALL 2015 | NSAA JOURNAL | 5
