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MOLLY HOLMES is the new director of CRM joins VR after a 20-year career with Marriott International,
(customer relationship management) mar- most recently as the company’s VP and global leader for
keting at ALTERRA MOUNTAIN COMPANY. restaurant, bar, and event operations.
Holmes will oversee multi-channel CRM
initiatives, and comes to the position Places
after serving as direct marketing and CRM manager at
Mammoth Resorts, CA. BOYNE RESORTS, MI, has announced an agreement with Ski
Resort Holdings LLC, an affiliate of Oz Real Estate, to
TAYLOR OGILVIE is the new senior director acquire six mountain resorts and a scenic chairlift attraction:
of operations at PURGATORY RESORT, CO. Brighton Resort, UT; Cypress Mountain, BC; Gatlinburg
Ogilvie previously was the VP of Afton Sky Lift, TN; Loon Mountain, NH; Sugarloaf and Sunday
Alps Ski Area, MN; Mt. Brighton Ski Area, River, ME; and The Summit at Snoqualmie, WA. The
MI; and Wilmot Mountain, MI. purchase will bring the number of resorts and attractions
owned by Boyne Resorts to 11.
LOU TROPE is the new vice president of food and beverage for
VAIL RESORTS mountain division. Trope will oversee more ALTERRA MOUNTAIN CO. has announced plans to spend $555
than 100 restaurants across all of the company’s resorts. He million in improvements to its 12 ski resorts over the next
five years, going toward replacing the Zephyr lift at Winter
Park Resort, CO; a restaurant expansion at the Bear River
Restaurant at Steamboat Resort, CO; new lifts at Stratton,
VT, and Tremblant, Quebec; base area improvements
at Big Bear, CA; and snowmaking enhancements across
several resorts.

BIG SKY, MT, plans to install North America’s first eight-seater
chairlift for the 2018-19 season—a deluxe Doppelmayr
D-line high-speed lift, featuring heated seats, blue bubbles,
and auto-locking and unlocking safety bars (initiated by
the rider). The Ramcharger 8 will have an uphill capacity
of 3,200 passengers per hour with a max speed of nearly
1,000 feet per minute. The loading carpet will be the
only in North America to raise and lower for guests of
varying heights.

VAIL RESORTS, CO, plans to increase its minimum wage
for workers at its Colorado, Utah, and California resorts
to $12.25 from $11, and for workers at Whistler, BC, to
CA$13 from CA$11.35. VR reported a net income bump
BRINGING THE FUN OF of $64.6 million for the three months through early March,
SNOWBOARDING TO SCHOOLS thanks to a one-time benefit from the US Tax Cuts and Jobs
Act. The company also plans to invest in additional afford-
LEARN MORE able housing and making other employee compensation
BURTONRIGLET.COM/SCHOOLS
adjustments.

52 | NSAA JOURNAL | CONVENTION 2018