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EVAN KOVACH has been promoted
Face Shots to director of marketing and sales at

MOUNTAIN CREEK RESORT, NJ. Kovach
began working at the resort as a group sales
agent and has steadily worked his way up
through its ranks over the past decade, most recently holding
the position of revenue and sales manager.
PEOPLE
JOHN HERRICK is the new general manager SAM BASS is the new director of market-
at LOST VALLEY SKI AREA, ME. Herrick is a ing at ELDORA MOUNTAIN RESORT, CO.
lifelong skier and 29-year military veteran. Previously, Bass was content director and
He retired from the service in 2015 as a senior account manager at Backbone
Chief Master Sergeant, the highest enlisted Media, an active lifestyle PR and media
rank in the US Air Force. agency, and before that had been editor-in-chief of
Skiing Magazine.
ROB LINDE is the new assistant general
manager at ARIZONA SNOWBOWL. A 30-year MATT MELILLI is the new slope maintenance
ski industry veteran, Linde previously was manager at DIAMOND PEAK SKI RESORT,
director of business development at RRC NV. Melilli has longtime experience as a
Associates, where he was instrumental in contractor for Snow Park Technologies,
developing the NSAA Beginner Conversion Study initiative to planning and constructing terrain park
help grow the sport. Among other roles in the industry he also features for events such as the Burton US Open and
had been national marketing director for NSAA. the Dew Tour.

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72 | NSAA JOURNAL | EARLY WINTER 2017