Page 18 - E and I Marketing Selections

Pricing

Strategy

It is very important to price your property at a
competitive price right from the start; a stale listing will
sell for a lower price and waste valuable time.

THE IMPORTANCE OF PRICING CORRECTLY BUYERS AND SELLERS
DETERMINE VALUE
If you price your property at or slightly below market
value, you are exposing it to a greater percentage of The notion that a buyer will
prospective buyers, thus increasing your opportunity purchase your home at a price
for a sale and multiple o�ers, driving the price up. other than what the market will
bear is simply incorrect. It has
ACTIVITY VS. TIME been proven time and time again;
the value of your property is
Timing is extremely important in the real estate determined by what a BUYER is
market. A property attracts the most activity from willing to pay and what a SELLER
the real estate community and potential buyers when is willing to accept in today’s
it is first listed. It has the greatest opportunity to sell market based on comparing your
when it is new on the market. If a home is overpriced property to others that are
it will sit on the market longer and interest will drop currently listed for sale and have
over time. recently sold in your area.

Online Valuation Inaccuracies:

Online value estimates tend to be less accurate than REALTOR CMA evaluations. This is due to
their limited access to important information, such as property updates and condition.

Example the ZESTIMATE®

WHAT’S A ZESTIMATE?
A Zestimate home valuation is Zillow’s estimated market value. It is not an appraisal.
Use it as a starting point to determine a home’s value.

ACCURACY:
The Zestimate’s accuracy depends on location and the availability of data in an area. Some areas
have more detailed home information available — such as square footage and number of
bedrooms or bathrooms — and other areas do not. The more data available, the more accurate the
Zestimate value will be. The Zestimate fluctuates within 20% of the actual sales price.

18 | East + Ivy