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DECEMBER. 2020 | VOL. 12
TRADE NEWS
Printed Cup Company Thrives Launching new products
As The High-Street Revives We recently promoted our Halloween paper
Max Mcleod cups throughout October and the response
we got was incredible, with people ordering
UK economy in lockdown cups ready to celebrate Halloween all over the
The UK economy has seen a huge shift in country. This month we have launched a brand
consumer buyer behaviour caused by the new range of Christmas themed paper cups
pandemic which paves the way for future which are achieving an equally enthusiastic
market trends. With countrywide stay at home response with orders flowing in already.
restrictions and changes to peoples financial Printed Cup Company founder Mark
and situational circumstances, people have Woodward seems to think this surge in
changed the way in which they spend their demand is due to the financial help and
money. According to Accenture, consumers support from the government which enables
have become more health conscious opting to cafes and restaurants to set-up and switch to
buy from local, trusted sources such as takeaway services in light of the pandemic.
bakeries, butchers and fruit and veg sellers. In
areas where the pandemic is stabilizing but Increase in takeaway services
health concerns remain high, consumers are With an increase in online shopping from the
buying more online as they shield themselves stay at home worker, we are witnessing an
from public places or they may venture to increase in demand for home takeaway
more familiar, local areas where they feel more delivery services. The Printed Cup Company
comfortable and at less risk. has had multiple requests for resealable
takeaway lids to go with paper cups,
As a manufacturer of single use takeaway specifically requested for takeaway delivery
packaging, the Printed Cup Company has services. Companies such as Deliveroo, Uber
witnessed this change in behaviour first hand. Eats and Grub Hub specify that drinks for
Local businesses prepare and respond to this delivery must be sealed to prevent spillages,
shift in consumer activity by switching to single therefore normal sip through lids would not be
use, takeaway packaging for food and suitable. Other takeaway packaging such as
beverage products that would otherwise be greaseproof paper and hot food containers
consumed on the premises. We have seen a have also witnessed an increase in demand,
huge surge in enquiries from new cafes and hinting at the shift in request towards
coffee outlets providing takeaways, resulting in takeaway food services. Although these
two to three new customers every week! markets make up a small percentage of The
Opening the doors to local footfall and serving Printed Cup Company’s total business for
their local community, businesses are able to bespoke printed paper cups, the demand for
satisfy the emerging surge in local demand takeaway food packaging is higher than in
while still adhering to national public health previous years and maybe shows the green
restrictions. shoots of a recovery on the high street.
