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Something's Brewing Partner BSA Member
It was at this turning point that BRITA costs and simplified logistics for water
Professional approached Jaguar Espresso filtration. Easier to install, replace, and
Systems with an innovative alternative – the transport, the Purity C made advanced
Brita Purity system. Designed to eliminate filtration accessible to a broader range of
the inefficiencies of traditional CTUs, the customers without compromising
Purity filter forced water through to the performance.
bottom of the unit before passing upward Today, this technology has taken yet
through its filtration chambers, eliminating another leap forward. With built-in
channelling and ensuring consistent telemetry, the latest Brita Purity C IQ
performance. models can now monitor water hardness
Combined with a customisable bypass in real time, track filter usage (ensuring
setting, engineers could now take accurate filters are exchanged exactly when
water hardness readings and fine-tune required), and they can even adjust the
filtration levels to suit specific local bypass automatically as water conditions
conditions. The result? More efficient resin change. This level of intelligence not only
use, longer filter life, and better protection ensures peak machine performance but
for coffee machines. This was a game- also supports sustainability by helping
changer – and Jaguar Espresso Systems, users maximise the life of each filter.
now the UK's No.1 wholesaler to the For over a decade, Jaguar Espresso
speciality coffee trade, was proud to be at Systems and Brita Professional have
the forefront of that change, introducing the collaborated closely to elevate water
technology to the U.K. coffee market. filtration standards in the UK coffee
industry. Together, we've progressed
BRITA continued to refine and expand this from basic scale prevention to intelligent
technology in the following years, water management – delivering
introducing the Brita Purity C. This consistent quality, machine protection,
cartridge-based system brought down initial
and environmental responsibility.
As water quality continues to be vital in
determining the taste and performance
of coffee, Jaguar and Brita remain
devoted to pushing the boundaries of
what's achievable, combining innovation,
expertise, and practical solutions to
support the thriving coffee community in
the UK.
Thank you to Helen Taylor, Director at
Jaguar Espresso Systems for this article.
12, Albury Close
Reading, Berkshire RG30 1BD
www.jesuk.com
MAY/JUNE. 2025 | ISSUE 42
