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DAVID VEAL LEAVES EUROPEAN
SPECIALITY TEA ASSOCIATION
David Veal, Executive Director of European
Speciality Tea Association, and formerly
head of Speciality Coffee Association of
Europe and Chairman of the Beverage
Standards Association has announced that Said David, "The past six years
he is leaving ESTA after leading the have been totally stimulating,
organisation since its inception six years exciting and fulfilling. I have been
ago. inspired by the diversity of the tea
community and have had an
The European Speciality Tea Association is amazing learning curve. I have also
an inclusive organisation whose mission is to had the privilege of working with a
create and inspire excellence in the great team of volunteers. The time
speciality tea community through is now right for me to move on and
innovation, research, education and give the opportunity to someone
communication. else to lead the association
through the next stage of its
Since its inception, ESTA has grown to a development.”
membership of 350 from over 55 countries He continued, “Many people have
from all parts of the tea value chain. It has asked if I am retiring, and the
introduced a Tea Certification Education answer is No! I am hoping to
Programme, published several scientific continue, and I am available for
papers on tea and health, and, in project work, and I have been busy
partnership with Pioneer members Brita within the speciality tea and coffee
Water Filters, published a White Paper on sectors”.
the importance of water to the quality of
tea.
It has nurtured the concept of the tea
barista, worked with Queens University
Belfast on a tea authenticity project, set up For further information, please
European tea competitions and is contact the European Speciality
developing an evaluation and scoring Tea Association Communications
system for speciality tea. team at
hello@specialityteaeurope.com
www.specialityteaeurope.com
MARCH/APRIL. 2025 | ISSUE 41
