Page 8 - PACE Dimensions Brochure v5

INDUSTRY & MARKET DYNAMICS
Research A dive into how the macro and micro environment will shape future

industry and market norms, growth scenarios, the competitive environment
and the changing patterns of demand to help companies grow faster and
build competitive edge.

PACE Dimensions’ research programmes
include both client-commissioned, bespoke
research, and our own proprietary research
programmes using tried and tested BRAND VALUE
methodologies. Comprehensive brand value benchmarking to determine brand power,
identify opportunities for growth, and highlight where to enhance

PACE also publishes trend tracking data and brand positioning.
disruption monitors that add value to
businesses and assess the market forces that
should be on your watch-list. PACE combines
data and trends from industry-leading BUSINESS FUNCTION MATURITY
partners, conducts analysis and model events A benchmarking assessment of the performance and maturity of marketing,
and utilises dependent factors to accurately commercial and technology functions within travel and hospitality
benchmark and predict. businesses to identify gaps and opportunities for investment.

Specific business areas our research reports
and data explore:
TECHNOLOGY SECTOR DYNAMICS
In depth assessment of the travel and hospitality industry’s technology ecosystem
and each of its main sectors. Identifying how each sector is performing and
evolving, the future winners and opportunities for value and growth.

DIGITAL MATURITY
Understand and benchmark the digital maturity across key dimensions
of a business to help identify areas that will drive future performance.

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