Page 61 - Green Builder Magazine Spring 2018 Awards Issue

www.greenbuildermedia.com/cognition

CREDIT: PHILLIPS LIGHTING Brighter outlook. Amazon, with products such as the Echo Plus, which recently paired with Phillips Lighting on a smart lamp system, remains the overall
leader in smart home technology.
Smart Home Tech Titans
Not surprisingly, Amazon is king of the smart home tech domain—
it is the most recognized brand on all fronts, with Google Home
following a ways behind, and Samsung SmartThings just barely
beating Apple HomeKit for third.
Samsung is the leading brand in the smart switches and plugs
category, and Nest leads the pack in smart thermostats.
Home protection and wellness are the leading keywords with the
most positive sentiment in web and social media discussions about
smart home technology. Security and health are the most active
purchase drivers, and smart video cameras, sensors, security cameras
and thermostats receive the most regular call-outs with regard to
smart home devices.
When we analyze the Cognition smart home tech data by user
groups, we see that production homebuilders resonate positively
with the keywords comfort, design and resale value, and we steer
clear of the terms security and wellness—whereas progressive green
builders resonate much more strongly with energy and sensors, and
they have a very negative sentiment towards water leaks.
Consumers identify most positively with smart appliances, and
they currently have a negative sentiment towards the categories of
security and indoor air quality.
We’ll be reporting on other Cognition analyses over the coming
months. Let us know if there’s a topic or product category you’d like
us to investigate with a “deep dive.” If you’re a manufacturer looking
for some customized real-time data, drop us a line. GB
CREDIT: AWAIR
For more information, visit www.greenbuildermedia.com/cognition.
To learn more about how our market intelligence services Night right. In response to rising demand by consumers, increasingly
can help your business, email Sara Gutterman at innovative smart products such as Awair’s self-named, clock-like air
sara.gutterman@greenbuildermedia.com. quality monitor, are hitting the market.

www.greenbuildermedia.com Special Awards Issue 2018 GREEN BUILDER 59

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