Page 12 - Green Builder July-August 2018 Issue
P. 12

Green Builder Takes






                  Gold (Again!)                                                                                  Best



                                                                                     Best
                                                                                  Residential                 Residential
                                                                                Trade Magazine              Real Estate Trade
                                                                                                             Magazine Story
                                                                                National Association of Real Estate Editors
                                                                                                            National Association of Real Estate Editors
                                                                                Gold Award                  Gold Award
                   Hello, readers---


                   Green Builder  Media has enjoyed many successes since its inception   Reinforcing the power of our mission-driven content, our editor-
                              ®
                   in 2005. It hasn’t always been easy, but we’ve earned awards,   in-chief, Matt Power, also received a gold award for his article, “The
                   produced extraordinary events and demonstration projects, and   Promises and Pitfalls of Plastics in Construction,” in our November
                   amassed an amazingly committed audience of like-minded thought   2017 edition. NAREE judges called it “a comprehensive look at how
                   leaders and in­uencers. That’s why it’s exciting and humbling when   plastics, which are such a detriment to the environment, can be
                   our team is recognized for its tireless work. Green Builder magazine’s   used in a constructive manner for building materials. It’s not a
                   “Best Residential Trade Magazine” award for                              cheerleading story for the plastics industry but
                   the sixth year in a row from the National                                instead a well-sourced, well-written story about
                   Association of Real Estate Editors (NAREE)                               the topic. The photos, graphics and numbers
                   is no exception.                                                         help tell the story.”
                     The NAREE judges celebrated Green Builder                               Power says receiving the awards from fellow
                   as “a cleanly designed, straightforward and                              journalists at NAREE “is terri’c aœrmation that
                   easy-to-read magazine about how houses can                               we’re doing work that resonates.”
                   be realistically green without breaking the                               He adds that he was especially pleased about
                   bank.”                                                                   the plastics piece, as it’s important for the
                     Creating  something  out  of  nothing  is                              building industry to get involved with solving
                   hard, and developing Green Builder  Media’s                              the plastics crisis—and soon.
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                   portfolio of offerings has been a long and                                “What’s exciting about winning this award
                   somewhat arduous road. Our company has                                   now is that we’re breaking all the rules,”
                   certainly evolved since the unveiling of Green                           Power continues. “We’re taking the magazine
                   Builder magazine in January 2006.                                        in directions that no other  BŸB magazine
                     When we launched, we carefully doled out                               has dared—not just reporting events, but
                   information about green building products,                               dishing out predictions about the future and
                   practices, programs and certi’cations to a sometimes skeptical   in­uencing the market today with our editorial as well as our market
                   readership. But over time, the market transformed—awareness grew   insights. The American Dream is about to ­ip completely upside
                   about the realities of climate change and diminishing resources;   down as sustainability and resiliency become cost e•ective and
                   the recession altered the world’s perception of expensive and dirty   necessary. We’re thrilled to be heralding the shift.”
                   energy; and extreme weather brought issues like resilience and risk   What’s next for Green Builder  Media? We’ll continue to put out
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                   mitigation to the forefront—o•ering us the ability to advance our   innovative editorial covering a broad spectrum of sustainable living
                   message, increase our impact and expand our reach.      topics, including Internet of Things, smart home technologies, energy
                     Almost thirteen years later, we’ve grown our boutique business   eœciency, intelligent water, indoor air quality, resiliency, renewables
                   into North America’s leading media company focused on green   and clean mobility solutions.
                   building and sustainable living. We have worked assiduously to   On behalf of the Green Builder  Media editorial and production
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                   be the leading edge of innovation, o•ering advanced editorial and   team, I o•er you, our loyal readers, a heartfelt thanks for our continued
                   pioneering ideas to our readers so that we could methodically shape   success year after year. I look forward to continuing this wild journey
                   a national dialogue about important sustainability topics and push   to the frontiers of sustainability with you.
                   the boundaries of our collective imagination. We know that whatever
                   we can envision, our friends, colleagues and readers—pioneers in   SARA GUTTERMAN
                   sustainability, themselves—will help us manifest.       CEO, Green Builder  Media
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                   10  GREEN BUILDER July/August 2018                                                     www.greenbuildermedia.com




          10-11 GB 0718 CEO Letter.indd   10                                                                                    8/7/18   10:37 AM
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