Page 240 - Ministry of Economy - December 2017

12/26/2017 Emirates Environmental Group Holds Fourth Edition of ‘Clean up UAE’ Campaign | Al Bawaba
Campaign witnessed participation of more than 1000 enthusiastic workers and laborers, who collected a Search
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staggering 6,000 tonnes of waste. The month of March saw the third edition of the impactful campaign,
hosted on the 16th of March with EEG’s firm partner and supporter, Emirates Global Aluminium, in Jebel
Ali. The team collected over 450 kgs of waste, of which 55 kgs were sent for recycling. The event was
organised as a collaborative partnership between Emirates Global Aluminum and EEG.
Ending its successful year on a high note, Emirates Environmental Group held its fourth edition of “Clean
Up UAE 2017” on the 16th of December, under the patronage of HE Sultan Al Mansouri, Minister of Enjoy your stay at 5 Enjoy your stay at 5
Economy. The EEG team was joined by 10,000 committed Clean Up volunteers at the expansive beautiful stats hotels with stats hotels with
sites of Nad Al Sheba and the area near the Dubai Outlet Mall on Dubai - Al Ain Road. The atmosphere incredible prices ! incredible prices !
Trivago Trivago
was charged with enthusiasm and motivation as volunteers, equipped with cotton re-usable gloves, caps
and t-shirts, picked up trash one by one in a massive Clean Up drive, actively collecting an impactful
21,750 Kgs of waste.
The campaign was generously sponsored by the Dubai Electricity and Water Authority and McDonalds
UAE. The supporting entities of the event included Almarai, Mai Dubai, Dubai Sustainable Tourism,
Fujairah Plastic Factories, Byrne Equipment Rental, Al Jazeera International Catering and EEG’s media
partner, Gulf News. EEG received further support from the Dubai Police, which ensured the smooth
running of the transportation on the day and from Bee’ah, who provided EEG with big waste skips for the VAT Is Coming: Thirteen Hours to
collected waste and sent it for Recycling. Sony Middle East & Africa FZE provided technical support for Saudis Brace For Bleach Kim
the campaign. Rising Inflation In Kardashian's Hair
2018

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As said by HE Sultan Al Mansouri, Minister of Economy “In adherence to the UAE Vision 2021 objectives
and targets, the Ministry of Economy is committed to supporting programmes that promote sustainable
development and helps the country to balance economic growth and social development. So it was a
great pleasure for me to be present at the Clean Up UAE Campaign organised by Emirates
Environmental Group. It was a perfect display of combination of efforts of government, private sector, civil
society and community. I was delighted to see the commitment and dedication of families, corporates and
others towards keeping our environment clean, healthy and sustainable. It was especially humbling to see
the driven student volunteers bring about real change by hands on collaborative action at the grass roots
level. I congratulate EEG for the continuing success of this national campaign and for their efforts to
advance a culture of environmental responsibility in the UAE.
As said by Mrs. Habiba Al Marashi, EEG Chairperson, the role of the organisation to protect and preserve
the environment has been clear and effective for 26 long years. The last edition of the "Clean the UAE"
Campaign for 2017 has officially marked the conclusion of EEG’s efforts in the Year of Giving as it brought Most Most Contact the
together different sectors of the society together for a better environment and gave back to the valuable Popular Discussed Editor
lands of the UAE.
Mrs. Al Mar’ashi added that the campaign became known, year after year, to the UAE society as a whole Handcuffed and Blindfolded: Viral Photo of
with participants asking to clean up selected sites in the respective Emirates as a token gesture of Palestinian Boy’s Brutal Arrest Emerges
as Symbol
affection and a sense of responsibility towards the environment. The month of December further ‘Sex With Refugees’ Mural in London
witnessed three special clean up campaigns carried out under the banner of Clean Up UAE 2017. The Branded ‘Orientalist Fetish’
mini editions of the campaign allowed EEG to achieve its objective of spreading its message on Feature: After Trump's Jerusalem Move
responsible and sustainable living to a wider audience through committed corporate, academic and Palestinians Face a New, Grim Reality
hospitality entities. Emirates Environmental Group provided the hosting entities with necessary support ‘Trump the Kunafah’: Palestinians See the
and materials to carry out the campaign independently in their chosen locations. Dubai Duty Free held the Funny Side
first of these campaigns on the 7th of December with the collection of 63 Kg a decrease of 7.35 % from Will Arab Leaders Take Action on
2016 followed by Emirates Global Aluminium on the 12th of December. The campaign will continue during Jerusalem, or Only Give Words?
the week with clean up activities being conducted by Our Own High School Al Warqaa and Bab Al Shams
Desert Resort and Spa conducting it in Al Warqaa and Al Qudra respectively.

Clean Up UAE 2017 successfully achieved the aim of emphasising on the importance of coming together,
as well as highlighting the responsibility and actions that the individuals should take towards protecting
the environment. EEG’s vision to bring together all the different sectors of the community, with the shared
ambition to be good stewards of the environment was accomplished as community pro-action to benefit
the environment.

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