Page 367 - Ministry of Economy - December 2017

12/25/2017 Union National Bank is a pillar of the United Arab Emirates economy | World Finance
business, such as retail, corporate, commercial and
private banking, as well as Sharia-compliant Islamic
financing.

The bank is particularly focused on maintaining
sustainable returns on average equity and average
assets, increased non-interest income, diversity
revenue streams, as well as keeping a close eye on
costs.

UNB adopts an integrated and multi-dimensional
approach to developing its strategy by understanding
the needs and expectations of its stakeholders. The
bank is greatly committed to promoting customer
care and engagement, which it sees as fundamental to
building loyalty and trust, as well as innovating to
make banking easier and more accessible.

UNB continually updates its website, expanding
offerings through mobile and internet banking
solutions, and introducing Apple Pay and Samsung
Pay. In addition, it has upgraded some of its ATMs so
that customers can update Emirates ID records
through them.

Some of the key initiatives under implementation are
CRM solutions, voice biometrics at UNB’s call
centres, queue management systems in its branches,
and a state-of-the-art platform for online banking for
corporate customers.

UNB continues to be recognised locally and globally
by leading industry bodies for its accomplishments in
the areas of business excellence, customer service and
product innovation.

UNB’s sustainability framework and implementation
of sustainability management principles are based on
caring about its stakeholders. UNB will continue to
plan ahead to maintain financial solidity and grow
shareholder value.

UNB recognises the importance of corporate social
responsibility (CSR) and has done its utmost to
promote excellence through various initiatives with
key stakeholders and the community. The bank has
identified several areas that require improvement,
including the environment, community, disabilities
and Emiratisation.

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