Page 3 - Ministry of Economy - December2017
P. 3
Orient Planet
PR & Marketing Communications
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PR REPORT – DECEMBER 2017
Ministry of Economy
18 Press releases were issued for Ministry of Economy
11 Interviews were conducted for Ministry of Economy
4 Statements were issued for Ministry of Economy
6 Speeches were drafted for Ministry of Economy
1 Press Invitation was sent out for Ministry of Economy
The press releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE
AED.
Arabic Total AED 7,830,300
*Arabic Total Value of Spend 1:4 AED 31,321,200
English Total AED 3,024,700
*English Total Value of Spend 1:4 AED 12,098,800
TOTAL AED 43,420,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
