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12/26/2017 EEG to launch ‘Clean Up UAE’ drive – Emirates Business

EEG to launch ‘Clean Up UAE’ drive

 Admin  15 days ago  Local News

Abu Dhabi / WAM

The Emirates Environmental Group (EEG) announced the 16th edition of the ‘Clean Up UAE’ campaign to

be launched on the 16th December, under the patronage of Sultan bin Saeed Al Mansouri, Minister of
Economy, at the Dubai Al Ain Road, near Dubai Outlet Mall.

Al Mansouri said that environmental protection practices are one of the most prominent manifestations of

developed countries and societies. He highlighted the UAE’s keenness to instill a culture of preserving the
environment and its resources, which are considered as assets for future generations and collectively

form a pillar for achieving sustainable development. “The late Sheikh Zayed bin Sultan Al Nahyan

emphasised the importance of adapting to the environment on land and sea, which is not only a matter
for government and official authorities, but one that concerns all,” he added.

The minister went on to say that paying attention to the cleanliness of the environment, showing its

beauty and elegance, and protecting it from waste and other dangers are vital to improving the
environmental system and enhancing its sustainability. He also highlighted the great role of volunteer

work in this regard, which is considered a great support to governmental efforts to protect the

environment.
He emphasised the importance of ‘Clean Up UAE’ as a pioneering national initiative that stems from the

values of Emirati society and is in line with UAE Vision 2021’s goal of maintaining a supportive and

sustainable environment. He noted that this initiative represents a positive and practical reflection of the
‘Year of Giving’ which includes volunteerism among its three main pillars.

Habiba Al Marashi, EEG Chairperson, said that the role of the organisation to protect and preserve the

environment has been clear and effective for 26 years. The Clean Up UAE Campaign, initially organised by
the Group 16 years ago, coincides with the UAE National Day celebrations. The meaningful campaign

hence contributes to the protection and enhancement of the natural heritage of the nation.
“When the campaign was first started in 2002, it gained participation from only four emirates.

Successfully, with a large number of public, private and academic institutions joining the campaign in

2005, the group was able to unite all seven Emirates under the umbrella of this initiative.
“The current cycle of the campaign aims to emphasise the importance of working together to make the

country a healthier place, as well as highlighting the responsibility and actions that the individual should

take towards a better environment,” she concluded.

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