Page 3 - 중장기 경영전략 실행과제 이행계획서

목 차

Ⅰ. 중장기 경영전략 추진체계 ···························································· 1

Ⅱ. 연차별 추진계획(총괄) ··································································· 5

Ⅲ. 연차별 성과목표(총괄) ································································· 17

Ⅳ. 연차별 투자수요 ··········································································· 25

Ⅴ. 실행과제 이행계획 ······································································· 33

【전략목표 1. 대전 도시브랜드 제고】

1-1. 대전 대표축제 기반 도시마케팅 효과 제고 ····························· 35

1-2. 도시마케팅 생태계 구축 ···························································· 41

1-3. 전략적 통합 홍보마케팅 ···························································· 57

【전략목표 2. 대전 MICE산업 활성화】

2-1. 국내·외 컨벤션 유치 활성화 ··················································· 67

2-2. 대전 대표전시회 개최 ······························································· 73

2-3. MICE 경쟁력 강화 ······································································ 79

【전략목표 3. 대전관광 성장기반 구축】

3-1. 지역관광콘텐츠 개발 ································································· 87

3-2. 관광 인프라 개선 및 수용태세 제고 ········································ 97

3-3. 관광 연구·조사 기능 강화 ····················································· 107

【전략목표 4. 지속가능 경영체계 확립】

4-1. 미래성장을 위한 경영혁신 추진 ············································· 115

4-2. 경쟁력 강화를 위한 인사제도/조직문화 개선 ························ 123

4-3. 사회적 책임경영 실현 ······························································ 133