Page 28 - Desi Express Magazine Sept 2019

Lifestyle

Try Retail Therapy to regain

your Spouse's Attention

Ever felt jealous about the attention your partner was giving to someone else? Trying
retail therapy like buying eye-catching t-shirts or dresses may help you gain love back in
your life. A new study has suggested that feelings of jealously may motivate people to

buy things that were more likely to recapture the attention of their partners.
T
he findings showed that feelings of
jealousy increases the desire for buying
eye-catching products such as a bright
coloured coat instead of a dull-coloured

one, or a T-shirt with a big logo design versus a
low-key design. "We believe that this effect is not
just restricted to jealousy in romantic relationships.
Children can be jealous of a sibling's relationship
with their parents or workers might be jealous of a
colleague's closerelationship with a supervisor,"
said Xun (Irene) Huang, professor at Nanyang
Technological University in Singapore.

In addition, the desire to recapture someone's
attention with eye-catching products even out
eighed the risk of public embarrassment,
the researchers said.

F
For the study, the team conducted a series of or the study, the team conducted a series of
different experiments. One experiment showed
that participants who were experiencing feelings
of jealously were more likely to buy a noticeable
gold lamp for their office, a public place.

But if they were buying a lamp for their bedroom,
But if they were buying a lamp for their bedroom,
interest in a gold lamp versus a plain grey one was
equal. According to Huang, the study may also have
implications for marketing. Print advertisements and
in-store displays can capture situations in which jeal-
ously is at play, which could motivate consumers to
buy products that will attract someone's attention.

Television commercials that promote attention
grabbing products might also be effective during
sit-coms in which jealously is a common theme.

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