Page 76 - IGNITE Thailand HD|HRD Episode 1

IGNITE Thailand |74 THAILAND
ED HRD
พัฒนาการศึกษา พัฒนาทรัพยากรมนุษย
significant roles from Marketing and Business
Development Manager, General Manager, to Executive
Vice President for Mangpong for 10 years. Witaya has
always been an out-of-the-box thinker since the 90’s;
therefore, he pioneered the use of Thai Subtitling in mass
production of home video titles. He also introduced
Thailand’s first in-store Listening and Multimedia Movie
Trial Station for customers to try the music and movie
selection on spot. He went on and developed Thailand’s
first barcode software, Point of Sales, for specialty retail
chain and established the very first loyalty and reward
program in chain store’s half a million of members, and
so on.
Witaya Mitsattha In 1996, he left the home entertainment media
industry and continued his journey in the educational
Witaya Mitsattha is a founder and a managing industry with Genesis MediaCom. Witaya is constantly in
director of Genesis MediaCom, a leading company in search for new technologies and innovation, he then
educational solutions and digital services in Thailand for developed the first enhanced CD Audio-Data in Thailand,
21 years. Genesis MediaCom is committed to create, founded licensing business model for Multimedia and
publish, and provide products such as electronic media, Game Industry system, launched the software series,
software, educational solution and innovation, efficient Popular Dictionary, with huge database and other
knowledge communication, including gadgets for properties, and created Digital Publishing Platform
improving quality of life and learning. With his vision, (E-Book). While working in this industry, Witaya has
Witaya hopes to bring values to Thai society and collaboratively worked with countless of policy makers,
transforms it into a learning society. Genesis MediaCom’s educators, learning management specialists, teachers,
goals are to decrease the achievement gaps and create trainers, parents, students & learners, and more; hence,
equality in education to increase the opportunity to he’s broadened his knowledge and understanding in the
approach the efficient knowledge and technology. Witaya Thai curricula, educational trends, and emerging
is a firm believer that education can enrich people. technology. He believes in a good blend of extensive
knowledge and innovation, which Genesis MediaCom has
Witaya received his Bachelor of Science in been delivering for 21 years under his lead. With his
Anthropology & Sociology with a minor in Business cumulative years of experience, expertise, and leadership
Management from Chiang Mai University, Thailand in in Digital Education, he’s confidently bringing Genesis
1988. During his time as an undergraduate student, he MediaCom into the 21st Century Education.
gained his first hand entrepreneurial experience by
founding and managing a home entertainment retailer, Witaya, now, focuses more on the concept of
Mangpong, the first-ever branch in Northern Thailand. “Human Resource Development”, elevating human
Witaya’s dedication, creativity, and risk-taking resource quality for industry 4.0. However, he still
characteristics brought a huge attention and success to continues to maintain Genesis MediaCom’s specializations
home entertainment industry back in 1986. Since then, in knowledge management, content and literacy
his career path has shifted from entertainment to development, media production, digital media and online
educational industry. He later pursued an EMBA in platform, software application development, technology
International Business and Management of Technology, and innovation in education and HRD. Moreover, he plans
from Asian Institute of Technology (AIT) in 2005. He is to propose a system called “Total Learner’s Success
also a DBA candidate at University of Newcastle. Solution” (TLSS) for educational stakeholders like
students, teachers, parents, and academic administrators.
Witaya’s career started off in a highly successful He, then, hopes to align Genesis MediaCom’s vision to
home entertainment business, he played various that of the Thai government, leapfrogging into Education 4.