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NEWS                   PROJECTED FUTURE OF GOLF






                                                                  WHAT DOES THE
                                                                  WHAT DOES THE

                                                                  FUTURE HOLD FOR
                                                                  FUTURE HOLD FOR
                                                                  THE GOLF INDUSTRY
                                                                  THE GOLF INDUSTRY

                                                                  AFTER COVID-19?
                                                                  AFTER COVID-19?




             t started as a minor news story out of China,       open, with many choosing to alter some aspects.
           Iand for weeks, it stayed there. Then, reports        Namely, bunker rakes were removed and pool
            of the deadly new virus grew ominous with            noodles were inserted in the hole so that retrieving
            various experts saying the fatality rate of the      a ball from the hole did not require removal of
            new virus was over three percent. Early models       the flagstick or touching the bottom part of the
            from Imperial College in the United Kingdom          flagstick in removing the ball from the cup. Water
            predicted that 2.2 million people would die in the   coolers were also taken away.
            United States if no mitigation procedures were            Many private clubs limited play to members
            undertaken and 1.1 million would die even if         only, with no guests or outside play allowed. Some
            they were.                                           courses closed their pro shops, taking payment
                The COVID-19 coronavirus is not only the         outside and not accepting cash. One-rider-to-a-
            biggest story of 2020, it will undoubtedly be one    cart became the norm, and tee times spaced out
            of the biggest stories of the 21st century when the   at 15-minute intervals were implemented at many
            history books are written. The virus has upended     facilities. Course dining rooms and clubhouses
            daily life all over the planet. It wasn’t long before   were closed.
            government officials worldwide began imposing             With economic damage mounting, states
            “lockdowns” in an effort to combat the virus.        across the U.S. realized that they had to open
            People were ordered to stay home and venture         businesses back up or risk a catastrophe on their
            out to only “essential” businesses that provided     hands that would eclipse any of the damage that
            what were considered the necessities of life, such   the virus itself may have imposed – and that point
            as food and personal items. Businesses deemed        may well have already been passed. Time will tell
            “non-essential” were ordered closed, putting tens    if the economy will recover or if tens of millions of
            of millions of Americans out of work.                lives will be destroyed in the sense of mental well
                Unfortunately, the sport of golf was deemed      being and financial health.
            non-essential by many U.S. governors, and courses         Scientific information is now coming in,
            by the thousands lay idle. This, despite evidence    showing that not only the shuttering of golf
            that being outdoors was one of the best ways to      courses was completely unnecessary, but that
            not get the virus. This, despite the fact that the   many of the policies that courses implemented
            game of golf requires no one to get closer than six   in the name of safety were virtually useless in
            feet of another person (one of the mandates of       combating the spread of infection. The Centers
            “social distancing”), or that no one had to touch    for Disease Control (CDC) recently stated that
            anything that someone else touched. However,         the virus is not easily spread through touch points
            other, more enlightened governors realized the       disease.” According to Dr. Prober, a series of
            benefits of golf and deemed courses essential        highly unlikely events would have to occur. First,
            businesses. These courses were allowed to remain                                 Continued on page 30


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                                                  SUMMER 2020       Golf Teaching Pro ®
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