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NEWS PROJECTED FUTURE OF GOLF
WHAT DOES THE
WHAT DOES THE
FUTURE HOLD FOR
FUTURE HOLD FOR
THE GOLF INDUSTRY
THE GOLF INDUSTRY
AFTER COVID-19?
AFTER COVID-19?
t started as a minor news story out of China, open, with many choosing to alter some aspects.
Iand for weeks, it stayed there. Then, reports Namely, bunker rakes were removed and pool
of the deadly new virus grew ominous with noodles were inserted in the hole so that retrieving
various experts saying the fatality rate of the a ball from the hole did not require removal of
new virus was over three percent. Early models the flagstick or touching the bottom part of the
from Imperial College in the United Kingdom flagstick in removing the ball from the cup. Water
predicted that 2.2 million people would die in the coolers were also taken away.
United States if no mitigation procedures were Many private clubs limited play to members
undertaken and 1.1 million would die even if only, with no guests or outside play allowed. Some
they were. courses closed their pro shops, taking payment
The COVID-19 coronavirus is not only the outside and not accepting cash. One-rider-to-a-
biggest story of 2020, it will undoubtedly be one cart became the norm, and tee times spaced out
of the biggest stories of the 21st century when the at 15-minute intervals were implemented at many
history books are written. The virus has upended facilities. Course dining rooms and clubhouses
daily life all over the planet. It wasn’t long before were closed.
government officials worldwide began imposing With economic damage mounting, states
“lockdowns” in an effort to combat the virus. across the U.S. realized that they had to open
People were ordered to stay home and venture businesses back up or risk a catastrophe on their
out to only “essential” businesses that provided hands that would eclipse any of the damage that
what were considered the necessities of life, such the virus itself may have imposed – and that point
as food and personal items. Businesses deemed may well have already been passed. Time will tell
“non-essential” were ordered closed, putting tens if the economy will recover or if tens of millions of
of millions of Americans out of work. lives will be destroyed in the sense of mental well
Unfortunately, the sport of golf was deemed being and financial health.
non-essential by many U.S. governors, and courses Scientific information is now coming in,
by the thousands lay idle. This, despite evidence showing that not only the shuttering of golf
that being outdoors was one of the best ways to courses was completely unnecessary, but that
not get the virus. This, despite the fact that the many of the policies that courses implemented
game of golf requires no one to get closer than six in the name of safety were virtually useless in
feet of another person (one of the mandates of combating the spread of infection. The Centers
“social distancing”), or that no one had to touch for Disease Control (CDC) recently stated that
anything that someone else touched. However, the virus is not easily spread through touch points
other, more enlightened governors realized the disease.” According to Dr. Prober, a series of
benefits of golf and deemed courses essential highly unlikely events would have to occur. First,
businesses. These courses were allowed to remain Continued on page 30
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SUMMER 2020 Golf Teaching Pro ®