Page 40 - 07.06 p1-56 (Final Print)
P. 40

STORIES FROM AROUND THE WORLD






                                                CHINA & HONG KONG


            LIGHT AT THE END OF THE TUNNEL                       course management, tournaments, teachers,
                                                                 playing pros, caddies, etc. The way we see it
                                                                 is the government has been laying a sound
                                                                 and complete groundwork to grow the golf
                                                                 industry in the country. This may be also one
                                                                 of the plans to boost domestic spending and
                             By Steve Mak
                             President                           GDP, especially when international trade
                             HKGTF and USGTF-China               and globalization is under threat and facing
                                                                 tremendous uncertainties in the future.
               arlier we reported that the government of             The recent outbreak of the coronavirus has
           EChina had suppressed the sport of golf since         caused a huge loss in life and damage to the
            2014 by closing down some 300 golf courses           economies of China and the world. But one
            out of 700, and closing countless driving ranges     bit of good news out of this disaster was that
            around the country in an effort to clean up all      virus specialists commented that golf courses
            illegal construction of golf courses and corrupt     were the safest places, literally, and subtly
            activities behind the scenes.                        encouraged people to play golf. The same thing
                From 2014-2018, the central government           happened in 2003 during the SARS outbreak.
            did the housecleaning on one hand, while on          China experienced a bloom in golf immediately
            the other, it issued many new policies during        when SARS settled down.
            this period of time to promote golf: inclusion of        The Chinese government is now working
            golf on the encouraged list of sports for citizens;   hard with full force trying to recover from the
            brought golf into junior high and high schools;      damage, and is investing tons of money and
            admission of golf pros and amateur winners           resources with full steam to prepare for the
            into colleges with entrance exemption and            2022 Winter Olympics. We strongly believe the
            scholarships, and Shenzhen City (first Economic      government will really look into golf after the
            Development Zone) and Hainan (international          Winter Olympics and will seriously develop the
            tourist island) provincial governments issued        sport of golf as an industry in the years to come.
            policies to develop golf as one of the main              USGTF-China and HKGTF were impacted
            sports with investments in research, infrastructure,   badly by the market slowdown, decline in
            training, and tournaments with handsome prize        demand of certification and barely survived the
            purses.                                              past six years. However we endeavor to hang
                First, the government cleans up the              on, bearing the hope that golf will ultimately be
            market to pave the way for healthy and long-         recognized and promoted by the government.
            term development. Second, it builds market           We are getting close to the end of the tunnel
            demand through introducing the sport to kids         and will see the light soon within a couple of
            and youth, and also to the general public.           years. We are preparing ourselves to take a ride
            Third, more colleges set up golf faculty to train    of the tide when it comes, which may be the
            and develop human resources to support               second wave in China golf history, with the first
            the industry.  This development includes golf        happening during the years 2004-2014.




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