Page 4 - GIFTED PLAY™ Brand Guide Draft# 2

BRAND TYPEFACE
ARIAL FONT - SIMPLE CLEAN STRAIGHTFORWARD
GIFTED PLAYTM BRAND FONTS & SIZES
ARIAL BOLD FONT
Title ABCDEFGHIJKLMNOPQRSTUVWXYZ 22 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
KIDS PREMIUM WATER BOTTLE
KIDS PREMIUM WATER BOTTLE
19503
PACKED FOR AUSTRALIAN POSTAL CORPORATION. 111 BOURKE STREET, MELBOURNE, VIC, 3000 MANUFACTURED IN P.R.C
ARIAL REGULAR FONT
Headline ABCDEFGHIJKLMNOPQRSTUVWXYZ 16 pt abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢TM®
ARIAL REGULAR FONT
Subtitle 11 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢TM®
Fun, while staying healthy
ARIAL REGULAR FONT
1. Product description: UPPER CASE ARIAL BOLD 22pt
2. Subtitle: LOWER CASE ARIAL REGULAR 16pt
3. Contents Copy : SENTENCE CASE ARIAL REGULAR 11pt 4. Mandatory Copy - AUSTRALIA POST INFO:
ARIAL REGULAR 5pt MINIMUM SIZE!
Contents 9 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢TM®
*All font sizes are given as a guide only. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes.
03 on-brand & on-message style guide
10/8/18