Page 6 - GIFTED PLAY™ Brand Guide Draft# 2

PACKAGING:SWINGTAG
artwork not to scale
FRONT
KIDS PREMIUM WATER BOTTLE
5mm BACK 5mm
KIDS PREMIUM WATER BOTTLE
19503
PACKED FOR AUSTRALIAN POSTAL CORPORATION. 111 BOURKE STREET, MELBOURNE, VIC, 3000 MANUFACTURED IN P.R.C
5mm
Minimum clear space to edge
SWING TAG SPECIFICATIONS
Fun, while staying healthy
70mm
3. Features and Benefits - List minimum 4 selling features on front and or back of swing tag. Use white bullet points to highlight each new point. Bullet point
size relative to text size
5. Packed for .....address and country of origin : ARIAL REGULAR 5pt
6. Always leave 5mm space . If care instructions are too wordy,
adjust font size slightly smaller to fit.
7. Card size to be relative to the size of the product.
ADDITIONAL INFORMATION
1. 0.2cm punch hole in the middle.
2. 450gsm white card. Gloss varnish finish.
5mm
*All text, colours, sizes and artwork must be verified by Australia Post. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Care instructions/warning/ingredients to be adjusted by supplier. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
05
on-brand & on-message style guide
10/8/18
COLOURS:
BLACK CMYK 0 0 0 100 RGB 35 31 32
WHITE CMYK 0 0 0 0 RGB 255 255 255
RED CMYK 0 100 100 0 RGB 237 28 36
ORANGE CMYK 0 80 95 0 RGB 241 90 41
WHITE CMYK 100 0 100 0 RGB 0 166 81
PMS P PROCESS CYAN C CMYK 100 0 0 0
RGB 0 174 239
Logo: 20mm width adjust to swing tag size
1. Product description: ARIAL BOLD 20pt
2. Head line: ARIAL REGULAR 12pt
95mm