Page 19 - Aust. Post Nice & Nifty Brand Guide

Visual Typography components Typesetting –
Portrait & Square packs
When using the Australia Post Private Label Body typeface it is crucial to make sure that typesetting is executed consistently when applied on the back of the packs.
Principles
For Introduction copy use the same type size and leading as description text. (A)
For legal information i.e. ingredients, care / use instructions and warnings, use the same type size and leading as icon text. (B)
For product codes and batch codes use
a 75% scaled version of the icon text type size and leading, in all CAPS.
For supplier / manufacturer details use
a 75% scaled version of the icon text type size and leading, in all CAPS.
For portrait and square shaped
packs, a two column grid is used.
Main information, such as introductory paragraphs and legal information spans the whole width within the margins. Barcodes, product codes and batch codes are always placed on the LHS column, flush to the bottom margin. Certification logos and supplier details are always placed on the RHS column, flush to the bottom margin.
* All text, colours, sizes and artwork must be verified by Australia Post. Items are not shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Care instructions /warning/ingredients to
be adjusted by supplier. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
Type size A
Front of Pack
CHRISTMAS GLITTER TREE
Colour changing LED with swirling glitter. Bring on the festivities.
Type size A
Type size A line break Type size B in
Bold for titles
Type size B line break Type size B
in Regular for information
Scale 75% of
Type size B in
All Caps & Bold+ 80 tracking for Product & Batch Codes
Scale 75%
of Type size B in All Caps & Bold + 80 tracking for Supplier / Manufacturer details including website URLs.
Back of Pack
Absorbent and positively chic turban because who has time for blow drying? Dedicate your morning routine to your makeup ritual thanks to the latest innovation in hair care.
Ingredients / Composition: Gel bead composition: 60% water, 30% zglycero, 10% Sodium Polyarcylate. Outer lining: 100% plastic. Fabric Back: 100% polyester
Care instructions: Hand wash only in cold water. Tap dry or leave to air dry before storing in a cool dry dark place. Keep out of direct sunlight.
WARNING: For carousel microwave use only. Do not overheat. Take care when removing from microwave oven as could be hot after heating. Allow to cool before reheating. Do not boil pack. Do not overheat to avoid risk of fire. Do not exceed maximum heating time. Keep away from children. If discomfort results or persists, discontinue use and consult your physician. Pack should not be used by persons with conditions which cause skin sensitivity.
©2019 Australia Post Ltd.
19
Type size B
PACKED FOR AUSTRALIAN POSTAL CORPORATION.
111 BOURKE STREET, MELBOURNE VIC, 3000 MANUFACTURED IN P.R.C.A
For Home
For Gifts
PRODUCT: 19503
BATCH: 0405JU78