Page 20 - Aust. Post Nice & Nifty Brand Guide

Visual Typography components Typesetting –
Landscape packs
When using the Australia Post Private Label Body typeface it is crucial to make sure that typesetting is executed consistently when applied on the back of the packs.
Principles
For Introduction copy use the same type size and leading as description text. (A)
For legal information i.e. ingredients, care / use instructions and warnings, use the same type size and leading as icon text. (B)
For product codes and batch codes use
a 75% scaled version of the icon text type size and leading, in all CAPS.
For supplier / manufacturer details use a 75% scaled version of the icon text type size and leading, in all CAPS.
For landscape shaped packs, a six column grid is used. Main information, such as introductory paragraphs and legal information spans across 3 columns from the left margin. Barcodes, product codes and batch codes are always places across 2 columns, flush to the left and bottom margins. Certification logos
and supplier details are always placed across 2 columns, flush to the right
and bottom margins.
* All text, colours, sizes and artwork must be verified by Australia Post. Items are not shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Care instructions /warning/ingredients to
be adjusted by supplier. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
Front of Pack
Type size A
HAIR TURBAN DRYING SET
Turban and headband 2-Piece Set. Made from 100% cotton. That’s a wrap.
For Home
For Gifts
For Travel
Type size B
©2019 Australia Post Ltd.
20
Back of Pack
Type size A Scale 75% of
Type size B in All Caps & Bold + 80 tracking for Product & Batch Codes
Absorbent and positively chic turban because who has time for blow drying? Dedicate your morning routine to your makeup ritual thanks to the latest innovation in hair care.
Ingredients / Composition: Gel bead composition: 60% water, 30% zglycero, 10% Sodium Polyarcylate. Outer lining: 100% plastic. Fabric Back: 100% polyester
Heating Instructions: 1 – Place eye mask in clean carousel microwave. Microwave on high for 10–20 seconds, for a maximum of 40 seconds. 2 – Place body wrap flat without removable strap in clean carousel microwave separately.
Care instructions: Hand wash only in cold water. Tap dry or leave to air dry before storing in a
cool dry dark place. Keep out of direct sunlight.
WARNING: For carousel microwave use only. Do not overheat. Take care when removing from microwave oven as could be hot after heating. Allow to cool before reheating. Do not boil pack. Do not exceed maximum heating time. Keep away from children.
PACKED FOR AUSTRALIAN POSTAL CORPORATION. 111 BOURKE STREET, MELBOURNE VIC, 3000 MANUFACTURED IN P.R.C.A
Type size B in Bold for titles
Type size B in Regular for information
Type size B line break
Scale 75%
of Type size B in All Caps & Bold + 80 tracking for Supplier / Manufacturer details
PRODUCT: 19503
BATCH: 0405JU78