Page 22 - Aust. Post Nice & Nifty Brand Guide

Visual Colour components Introduction
Our products fall into one of two tiers, Live or Give. To visually differentiate between tiers, each has its own colour suite application.
Principles
Each tier is made up of:
3 x Hero Colours
12 x Complimentary Colours
Live colours (LHS) –
Rest, quiet & calm colours, with sparingly used brighter colours.
Give colours (RHS) –
Joyful, passionate, exciting colours, with sparingly used cooler toned colour pops.
Live colours are used for Live products only.
Give colours are used for Give products only.
For colour usage methodology please refer to page 23 (for Live products) and 24 (for Give products).
Colours are updated yearly and should be created in liaison with the product buying team.
Buying team may add additional colours to palette. Designer
to consider integrity of colour palette range.
Live
Give
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Complimentary Hero
Complimentary Hero