Page 23 - Aust. Post Nice & Nifty Brand Guide

Visual components
Live Colours:
Colour
Usage & reproduction – Live
Live / Hero Green
PMS 566 C CMYK 28–0–23-0 HEX C5E2D2
Live / Hero Blue
PMS 290 C CMYK 23–0–1-0 HEX C3D9E8
Live / Hero White
PMS White CMYK 0–0–0-0 HEX FFFFFF
Rest, quiet & calm colours, with sparingly used brighter colours.
Principles
Our preferred colour model is
PMS, which represents true colour specifications for our brand. If PMS printing is not available, ask the printer to match as close as possible to the specified PMS. Alternatively use the CMYK reference as a back-up guide for colour matching.
Always use approved colour values when implementing the Australia Post Private Label identity.
Usage
Step 1: Live hero colours should be the first and primary colour chosen for all Live products. Pick one.
Step 2: This is then supported by 1 complimentary colour, for solid blocks, or 2-5 if used in a pattern.
There are two ways to pick a
highlight colour to support the chosen hero colour: 1) Reference a colour
on the actual product. or 2) Choose
a colour that complements and
feels appropriate for the product.
Live / Green 1
PMS 345 C CMYK 43–0–41-0 HEX 87D3A3
Live / Green 2
PMS 368 C CMYK 68–0–100-0 HEX 7BB902
Live / Green 3
PMS 7716 C CMYK 83–0–40-11 HEX 3B837C
Live / Green 3
PMS 7716 C CMYK 83–0–40-11 HEX 3B837C
Live / Blue 1
PMS 549 C CMYK 56–8–9-20 HEX 92B2C7
Live / Blue 2
PMS 279 C CMYK 68–30–0-0 HEX 5896EE
Live / Blue 3
PMS 7691 C CMYK 100–43–0-30 HEX 033E81
Live / Blue 4
PMS 2768 C
CMYK 100–90–13-75 HEX 2A283D
Live / Grey
PMS Cool Grey 8 C CMYK 0–0–0-60 HEX 878787
Live / Yellow
PMS 100 C CMYK 0–0–56-0 HEX F8E08E
Live / Orange
PMS 137 C CMYK 0–52–100-0 HEX FD9E1C
Live / Pink
PMS 698 C CMYK 0–16–4-0
HEX
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