Page 24 - Aust. Post Nice & Nifty Brand Guide

Visual components
Give Colours:
Joyful, passionate, exciting colours, with sparingly used cooler toned colour pops.
Principles
Our preferred colour model is
PMS, which represents true colour specifications for our brand. If PMS printing is not available, ask the printer to match as close as possible to the specified PMS. Alternatively use the CMYK reference as a back-up guide for colour matching.
Always use approved colour values when implementing the Australia Post Private Label identity.
Usage
Step 1: Live hero colours should be the first and primary colour chosen for all Live products. Pick one.
Step 2: This is then supported by 1 complimentary colour for solid blocks, or 2-5 if used in a pattern.
There are two ways to pick a highlight colour to support the chosen hero colour: 1) Reference a colour on
the actual product. or 2) Choose
a colour that complements and feels appropriate for the product.
Colour
Usage & reproduction –
Give
Give / Hero Peach
PMS 7506 C CMYK 0–7–25-0 HEX FDDFC3
Give / Hero Pink
PMS 698 C CMYK 0–16–4-0 HEX FFDBD7
Give / Hero White
PMS White CMYK 0–0–0-0 HEX FFFFFF
Give / Orange 1
PMS 150 C CMYK 0–40–75-0 HEX FFAC5D
Give / Orange 2
PMS 3588 C CMYK 0–61–100-0 HEX FD690F
Give / Yellow
PMS 100 C CMYK 0–0–56-0 HEX F8E08E
Give / Purple
PMS 264 C CMYK 25–35–0-0 HEX CEA6C8
Give / Pink 1
PMS 197 C CMYK 0–46–12-0 HEX FFA9A2
Give / Pink 2
PMS 223 C CMYK 1–50–0-0 HEX FF8FBA
Give / Red 1
PMS 1925 C CMYK 0–97–50-0 HEX E53C57
Give / Red 2
PMS 194 C
CMYK 8–100–55-37 HEX A21631
Give / Green
PMS Green 0921 C CMYK 39–0–25-0 HEX 9DE7D7
Give / Green 2
PMS 343 C
CMYK 93–10–75-43 HEX 264D38
Give / Blue 1
PMS 290 C CMYK 23–0–1-0 HEX C3D9E8
Give / Blue 2
PMS 7691 C CMYK 100–43–0-30
HEX
©2019 Australia Post Ltd.
24
033E81