Page 27 - Aust. Post Nice & Nifty Brand Guide
P. 27
Visual Illustration components Introduction moodboard
Simple and graphic illustration patterns are used to highlight a premium and or seasonal product.
Principles
Condensed colour palette of
2 – 5 colours. Only use colours from the Australia Post Private Label palette. Refer to page 23 (for Live products) and 24 (for Give products).
Graphic small shapes in the distance become a pattern.
Avoid using black in patterns to ensure readability and hierarchy with supporting text.
Illustrations used are for demonstration of style only. DO NOT USE these illustrations. Final illustrations for Australia Post’s Private Label need to be created internally or sourced with appropriate licences.
©2019 Australia Post Ltd. 27
