Page 29 - Aust. Post Nice & Nifty Brand Guide

Visual components
Principles
Illustration Usage examples
Season / Product Type + End User / Audience + Shapes + Colour (2 - 5) = Pattern
Usage
Step 1: Identify what season or category (i.e. Mother’s Day / tech / stationery etc.)
Step 2: Identify the audience / end user. (i.e. male, female or gender neutral).
Step 3: Identify product as either a Live / Give product (see page 4 and 5 for breakdowns).
Step 4: Choose / design 1 to 3 graphic shapes to create your pattern – taking guidance from the previous three steps.
Step 5: Choose between 2 to 5 colours from the appropriate palette (i.e. Live / Give).
Mother’s Day
+ F (All Ages) +
Give +
Flowers +
Hero Pink, Red, Yellow, White =
Season / Product type + End User / Audience
+ Live / Give + Shapes + Colours =
Illustration used are for demonstration of style only. DO NOT USE these illustrations. Final illustrations for Australia Post’s Private Label need to be created internally or sourced with appropriate licences.
©2019 Australia Post Ltd.
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Toys +
M & F (Kids)
+ Give +
Squiggles, Circles & Triangles +
Orange, Hero Pink, Green, Blue 2
=
Tech +
Male (30 – 50)
+ Live
+
Blocks +
Grey, Blue 3 =