Page 30 - Aust. Post Nice & Nifty Brand Guide

Visual Illustration components Usage examples –
Special colours
Colours outside of the Australia Post Private Label colour palette may be used for instances where a special seasonal product requires slight differentiation from the range. This includes use of neon and pastel colours.
Principles
Predominantly used for seasonal Give products.
Always use a hero colour on the top half of the package.
Only use colours outside the Australia Post PL palette as a complementary colour.
Ensure to keep all other visual components consistent i.e. typography, icon lock-ups.
Example 1
Christmas Seasonal Trend Plum
— Hero Give Pink
CHRISTMAS GLITTER TREE
Colour changing LED with swirling glitter. Bring on the festivities.
For For Home Gifts
— Special plum colour and Give / Green from palette used for pattern.
Example 2
Christmas Seasonal Trend Fluro Blue
COSY CUDDLER SNOW MONKEY
Microwavable heat bag. Cherry Vanilla scented. A cosy warm cuddle.
For For For Kids 2+ Home Gifts
Illustration used are for demonstration of style only. DO NOT USE these illustrations. Final illustrations for Australia Post’s Private Label need to be created internally or sourced with appropriate licences.
— Hero Give White
— Neon blue and Give / Blue 2 from palette used for pattern.
©2019 Australia Post Ltd.
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