Page 33 - Aust. Post Nice & Nifty Brand Guide
P. 33
Visual Photography components Art direction
How to shoot product imagery. Principles
Products should be shot front on where possible (1 — 3).
Angled shots, or a profile, may be utilised if it more effectively shows the product, though it must only be angled in one direction. (4 — 6)
Propping should only be used when required to show parts and scale
to elevate sell. See page 34 for propping guidelines.
Where a window is used on packs, product imagery is not required.
Never use product photography on top of patterns / illustration.
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Images used are for demonstration of style only. Final images for Australia Post’s Private Label need to be sourced with appropriate licences.
©2019 Australia Post Ltd.
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