Page 34 - Aust. Post Nice & Nifty Brand Guide

Visual Photography components Propping
Propping should only be used when required to show parts and scale to elevate sell.
Principles
Propping should be used sparsely and elevated from the product.
Prop colours should complement not overtake the hero product.
Use unbranded and or natural props to ensure that our products don’t look outdated.
Example 1
— Showcases scale.
— Monochrome to complement
tones of hero product.
Example 2
— Showcases scale.
— Promotes healthy living.
— Bright colour, but used
in small scale, as to not overpower the product.
Images used are for demonstration of style only. Final images for Australia Post’s Private Label need to be sourced with appropriate licences.
— Showcases the action of product to demonstrate its use.
— Use of one colour.
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