Page 42 - Aust. Post Nice & Nifty Brand Guide
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Visual Tone of voice components Introduction moodboard
Our tone of voice showcases the brand personality (Modern Aussie). We speak in a no-nonsense and direct way, but with a touch of irreverence and warmth.
2)
Irreverent, quirky copy in unexpected places. To bring warmth and effortless conversation where possible.
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1)
Direct but not dry. Conversational but clear. Information first, irreverence second.
