Page 43 - Aust. Post Nice & Nifty Brand Guide
P. 43
Visual Tone of voice components Usage
Language hierarchy on our products
Usage
Heading: Use of straightforward / blunt naming system. No frills.
Description text: Describes unique selling points. As many as required but not too long winded. Then a fun irreverent sign-off.
Heading
Description
Example 1
THE CAR BOOT ORGANISER WITH DETACHABLE COOLER
20kg of storage. Insulated cool bag. Folds flat when done. Road trip: sorted.
Example 2
THE GEL EYE MASK & SPA SOCK SET
The softest slippers with conditioning Aloe Vera. Soothing, puffiness fighting eye-mask. Breathe out and relaaaaax..
Heading
Description
©2019 Australia Post Ltd.
43
