Page 48 - Aust. Post Nice & Nifty Brand Guide

Packaging Sizing and application components Medium packs
Application of brand assets on Medium packs.
Dimensions for both width and height of the front face MUST be between
125mm and 375mm.
Usage
A 80mm bottom strip is used for all Medium sized packs.
There are 2 logo and text combinations to choose from. Generally type A is used for smaller Medium packs and B for the larger end. Use design nuance to pick best application option.
Medium Application A —
Logo size: 6mm (h)
Text size: 18pt / 22pt leading Icon size: 8.5mm x 8.5mm
Icon text size: 9pt / 11pt leading
Medium Application B —
Logo size: 8mm (h)
Text size: 24pt / 28pt leading Icon size: 8.5mm x 8.5mm
Icon text size: 9pt / 11pt leading
See page 16 for full typesetting usage guides including tracking.
* All text, colours, sizes and artwork must be verified by Australia Post. Items are not shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Care instructions /warning/ingredients to
be adjusted by supplier. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
Medium Application A
6mm
Text:
18pt size / 22pt leading
8.5mm
80mm
CHRISTMAS GLITTER TREE
Colour changing LED with swirling glitter. Bring on the festivities.
For For Home Gifts
Icon text: 9pt size / 11pt leading
Medium Application B
8mm
Text:
24pt size / 28pt leading
CAR BOOT ORGANISER WITH DETACHABLE COOLER
20kg of storage. Insulated cool bag. Folds flat when you’re done. Road trip: sorted.
For For Travel Gifts
8.5mm
80mm
Icon text: 9pt size / 11pt leading
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