Page 5 - Aust. Post Nice & Nifty Brand Guide
P. 5
Brand Product differentiation strategy
How to differentiate between a Live & Give product
Live
Functional items that make the everyday possible.
Telco
Tech
Travel Audio Visual Stationery
Give
Spontaneous & more thoughtful items to treat yourself with and give to others.
Lifestyle
Homewares
Kids inc. books, plush toys, puzzles Greeting cards & wrapping
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