Page 4 - Aust. Post Nice & Nifty Brand Guide

Brand Our point of view strategy
The brand has an active role
To help you live and give better every day.
There is a compelling benefit for customers
A source of functional and more thoughtful items that reflect your needs and the people you care about.
Positive impact on your every day Convenient solutions to every day problems
Positive impact on more important moments in life Spontaneous and more thoughtful gifts for yourself or others.
It reflects the key brand principles
Live and Give better
We are a brand for all Australians.
For people quickly popping into their local Post Office to send a parcel and unexpectedly tick something else off their to-do list.
For those last minute shoppers who want something for a special occasion or that someone special.
Or those that live in the every day and see something that puts a smile on their face – and get it ‘just because’.
We are a brand that offers customers convenient solutions to their every day problems - but also that little something extra.
We bring fun to the mundane and individuality to the homogeneous.
We play a familiar and important role in people’s lives as we’re functional and true to form.
But we are also here to celebrate those important moments in life, offering great products that don’t cost a fortune.
Simple Good Value Useful Individual
Direct, Easy, Effortless
No brow, Stylish, Design centric Clever, Practical, Brilliant Special, Unique, Celebratory
It reflects the key brand personality
Modern Aussie
We feel simple, fresh and accessible with no fuss or unnecessary frills.
We are no-nonsense and direct but with a touch of irreverence and warmth.
©2019 Australia Post Ltd.
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