Page 2 - Aust. Post Nice & Nifty Brand Guide

This document introduces Australia Post’s Private Label brand and Visual components, and provides guiding principles for implementation.
Brand strategy
4 Our point of view
5 Product differentiation
Visual components
7 Overview
8 Logo
9 Introduction 10 Position
11 Clear space 12 Minimum size 13 Incorrect use
14 Typography
15 Introduction
16 Typesetting – Headings
17 Text Descriptor – Heading
18 Typesetting – Gutters & margins
19 Typesetting – Portrait & Square packs 20 Typesetting – Landscape packs
Packaging components
45 Sizing and application
46 Introduction
47 Small packs
48 Medium packs
49 Large packs
50 Dieline – Example
51 Dieline – Exceptions example 1 52 Dieline – Exceptions example 2 53 Swing Tags
54 Woven labels introduction
55 Woven brand labels — Large & Small 56 Woven care labels – Large
57 Woven care labels – Small
58 Live product examples
59 Enclosed box
60 Box with window
61 Wraparound sleeve 62 Hanging header card 63 Swing tag
64 Give product examples
65 Enclosed box
66 Box with window
67 Box with product formecut 68 Wraparound sleeve
69 Hanging header card
70 Swing tag
Artwork
© © 2 2 0 0 1 19 9 A A u u s s t t r r a a l l i i a a P P o o s s t t L L t t d d . .
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21 Colour
22 Introduction
23 Usage & reproduction – Live 24 Usage & reproduction – Give 25 Text
26 Illustration
27 Introduction moodboard
28 Usage introduction
29 Usage examples
30 Usage examples – Special colours 31 Usage examples – Special shapes
32 Photography
33 Art direction 34 Propping
35 Usage
36 Iconography
37 Style
38 Icon creation
39 Icons, type & spacing
40 Pack placement examples
41 Tone of Voice
42 Introduction moodboard 43 Usage
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