Page 144 - FOTOMAX

LAI KWUN CHING
Deciding the new service of our campaign, we need to think about the relevance between them. Yet, we want to keep our initial idea so we add a new element about environment in order to connect D.I.Y. Workshop with recycled paper. When we were taking product shot, it was hard to decide how to make the photos not to be messy while including main elements. At last, we divided some elements into two posts like two explosion boxes. This made our layout cleaner and felt more comfortable. Though I didn’t do so
much work in this project except translating the posts of Instagram and Facebook from Chinese to English, product-shooting and typing the social media planning sheet, I have learnt a lot about the layout design and the digital media. For instance, designing a microsite was a typical way to attract the audience to know more about our company or campaign. Thus, we needed to use relevant design templates and elements so as to match with our specific age group. Teamwork spirit is also the essence in any projects.