Page 142 - FOTOMAX

TSOI KA LEONG
In this project, I am mainly in charge of the design part.
In the mid-term project, I designed some parts in the microsite. After doing a lot of research, we found that the style of Fotomax is neat and simple. Therefore, I made some simple banners for different pages in the site. I learnt that we should keep the consistency and build the strong relationship between the microsite and the official website of a brand.
to meet our target audience which is teenages aged 18 to 24. What we need to improve is to study and research more about our target audience as well as their style.
In the final project, I mainly designed the Facebook part. At the beginning, I made some versions of the cover photo. After presenting my design to the audience, Dr. Ho said that it is not attractive enough. As a photo printing brand, Fotomax should use more beautiful pictures to grab the audience’ attention. As a result, I modified the cover photo and icon by using an appealing picture be the background. The biggest difficulty is to include three elements in one cover photo. It should convey the messages of Christmas, explosion box and eco-friendly at the same time.
After
presentation and listening the advice given by Dr. Ho, I and my groupmates changed the style be more mature. We used less childish graphics in the site so as
our mid-term