Page 140 - FOTOMAX

CHOI MO KI
I have acquired different skills through a series of media courses. I really have gained a lot from that. In the project, we are supposed to design a new campaign for Fotomax and set up brand publicity. When doing Advertising and Digital Media group project, I have made good use of then.
We have encountered few difficulties. At the beginning, our design direction did not clarify so clearly. So we designed a comical microsite that suits the younger people, but not our target audience. Furthermore, we focused on the campaign more than our new service. So we designed again for promoting recycled paper printing service after listening to Dr.Ho's advice of our mid-term presentation.
Thanks Dr. Ho for his advice, we clarified our market position. We made a clear goal to sell recycled paper printing service through a Christmas and workshop themed design. As I took charge of microsite
design, I used brown as a primary colour, which associates with recycled papers and the nature. At the same time, I based on our previous style to make a revision within a limited time. After certain discussion, we decided not to make a comical design in accordance Dr. Ho's instructions. We thought we'd better use a photo style to accord with Fotomax's brand image since their graphic design always contain actual objects and group pictures.
I took charge of taking product shot and editing photo when doing final project. We decided to use actual picture for attracting one's attention. During photo taking, we chose to take photo in a daytime and tried a lot of different angles for the best of the work. We paid attention to the shooting angle carefully as we considered that we will crop an image into a square in order to bring a consistent look to our Facebook and Instagram page. I suggested a layout design of Instagram that there are different themes at each