Page 36 - FOTOMAX

STRATEGY
Aspect
Strategy
Awareness
Advertising & Below-the-line Marketing activity
Increase point of sales materials
SEO improvement & increase exposure on social media
Create new campaign & Noise-making &
improve customer service
23
Brand image
Improve brand image
Consideration
Findable
Content
Develop content map & Conduct survey
Informative
User experience & Customer service
TOUCH POINT
1
Ease of use/share
OWNED MEDIA
PAID MEDIA
EARNED MEDIA
• Official website
• Social media channel (FaceBook
& Instagrem post)
• Flyer contributed in shop
• Poster stuck on window or wall
of shop
• Paid search
(keywords - recycle, handicraft etc.)
• Print ad. on Youthspot magazine
• Advertorialon UTravel&
Weekendweekly website
• Social network likes, shares & comments (Registration method-
sharing the campaign post)
• Word of mouth
• Direct expression
• Click rate of website