Page 37 - FOTOMAX

WEB STRATEGY PLANNING
COMPANY:
FOTOMAX
PRODUCT/SERVICE:
DIY CRAFT WORKSHOP
Who
Buyer Persona
1: Joe
2: May
Description
A environmentalist who wants to print photo
An office lady who loves DIY presents for her boyfriend
What
Problems you solve for this buyer?
Print photos on recycled papers for him to treasure memeories
Teach her how to make presents by herself
Actions you’d like them to take
Purchase
Product sales
Join the workshop
Enquire
via email, phone, website, branch stores
via email, phone, website, branch stores
Connect
via email, social media, branch stores
via email, social media, branch stores
Download
N/A
N/A
Why
How are you remarkable?
Super valuable memories during workshop,
high quality and technology
Super valuable memories during workshop
Proof
The top of photo finishing shop in HK,the only photofinishing chain to provide “Total Satisfaction Guarantee”
Have held different workshops, the only photofinishing chain to provide “Total Satisfaction Guarantee”
Where
Where are they?
Website, FaceBook
Website, FaceBook
Who do they trust?
Peer, parents, KOL
Peer, boyfriend, expert, KOL
How
Content is king (Strategy)
What will you publish
a video via YouTube & website & FaceBook,
an announcement post via FaceBook
a video via YouTube & website & FaceBook,
an announcement post via FaceBook
Keywords buyers type into Google
DIY, customized, explosion box, craft, unique presents, photoprinting
DIY, customized,explosion box, craft, unique presents, christmas present
Marketing is Queen (Tactics)
share through social media
share through social media