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September 2021 NEWFOUNDLAKELIFE.COM Page 13 Community
Mid-State Health Center Undergoes Corporate Rebrand
Health Center to unveil new logo and design aspects during National Health Center Week
PLYMOUTH – Mid-State Health Center, is set to unveil its newly redesigned logo and design aspects during National Health Center Week, which is celebrated from August 9 through August 13 and recog- nizes health clinics around the nation that work tirelessly to keep our communities healthy and safe.
The rebrand has been in the works this past year and is being spearheaded by Samantha Hooper, Marketing and Strate- gic Communications Manager at Mid-State Health Center and the leadership team. Ms. Hooper, along with senior level management at the Health Center authorized the initiative for an organizational rebrand in order to encompass the tre- mendous growth in services over the years. “This rebrand is part of a larger transformation of Mid-State Health Center. We hope the community is as
excited as we are as we continue to expand to meet the needs of our community” says Ms. Hooper.
The branding proj-
ect was awarded to New Hamp- shire based creative agency, eDriven Marketing. “Collab- orating with Ms. Hooper and the entire management team at Mid-State Health, it’s easy to see how dedicated these folks are to their patients, the com- munity and their organization,” says Charles Sayegh, Managing Director at eDriven Marketing.
Dr. Robert MacLeod, Chief Executive Officer at Mid-State Health Center says, “Mid-State has worked to establish whole person healthcare services and programs in our region that will benefit all. This enhanced image is symbolic of the deep- ened role we have taken to serve those in our community who need it most.” Community
Health Centers (CHCs) provide preventive primary care, behav- ioral health, and dental services to almost 92,000 patients in New Hampshire, and like Mid- State, have continued to do so
amidst a global pandemic. CHCs strive to provide care to those in our community who are underserved and lack access to affordable, quality care. CHCs are not
ordinary medical clinics; they are also solutions based prob- lem-solvers who reach beyond the exam room to provide in- tegrated care that treats the whole person by providing ac-
cess to necessities like food and housing resources. Community Health Centers care for every- one, regardless of the ability to pay.
Follow along with Mid-State during Health Center Week as they unveil their new brand and discuss the importance of Community Health Centers across the nation.
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