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SELLING PROCESS
The importance of pricing
PRICE, CONDITION and LOCATION are Three of the
Most Important Factors in the Sale of Your Home.
PRICING
Setting the correct initial list price is one of the most important decisions that you will make in the selling process. The initial list price will impact both the amount of time a property takes to sell and the final sales price.
NOT ALL HOMES ARE CREATED EQUAL
Not all listings are equal nor is there a set price per square foot. A well-cared for, tastefully updated, clean home with nice curb appeal will garner a better sales price than an exact model match that has not been well maintained. Similarly, properties with superior locations or less than desirable lots may garner much more or less than their matching counterparts. Proximity to schools, parks, open space, mountain views, shopping and transit can play a significant role in what a buyer will pay for a home.
THE COMPARATIVE MARKET ANALYSIS (CMA)
How much is your home worth? Should you ask for more? How long will it take to sell?
We use specialized tools to help answer these questions and advise you in properly pricing your property. We’ll provide information about the local real estate market, including specifics about what is happening in your neighborhood. A customized CMA takes into account comparable sales and all of the other variables that may affect the value and marketability of your home.
“Public websites that give estimates of value are not considering the nuances of each individual property and therefore cannot be relied upon
by buyers or sellers as an appropri”
resource.
TYPES OF VALUE
• Assessed Value – Determined by the tax assessor. Based on finished square footage and comparable homes sold within the past 18 – 24 months.
• Appraised Value - Determined by an individual appraiser hired by a bank to evaluate a property’s value for the purpose of collateral for a loan. Based on the most comparable sales within a small radius of the subject property, within the past 6 months.
OTHER MARKET CONDITIONS TO CONSIDER
• Economic Outlook
• Interest Rates
• Supply and Demand • Seasonal Trends
ate
•
Market Value – What a ready, willing and able buyer would pay and a seller would accept for a given property.
Our professional advice and market expertise will help you effectively price your home and gain insight
and understanding into today’s market.
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