Page 2 - Sparta Corporate Brochure 2020

Sparta Insurance Services Group Ltd
Welcome to Sparta
Steve Bennett Co-Founder
In 2017 when we founded Sparta, our broker contacts told us they were
looking for suppliers who brought more to the relationship than products.
They told us they wanted business partners with whom they could
collaborate to grow their businesses.
Sparta was founded to provide value added products that customers
actually want, sharing innovative ideas that serve to support our broker
partners. The more ideas that are shared, the greater the likelihood
those ideas will have a positive impact upon the businesses we serve.
There is barely a product or service on the market today that customers
can’t buy from someone else for about the same price, about the same
quality, about the same level of service with about the same level of
features and benefits. Even with a first-to-market advantage, it’s likely to
be lost in a matter of months.
Sparta face similar challenges to brokers in realising that products alone
are not enough to earn customer trust and loyalty. Much of our activity is
spent working with brokers to help them articulate their unique strengths
that provide a much needed competitive advantage.
Sparta bring innovation value and trust back to the world of insurance
and we support our brokers with those aims. In everything we do, we
passionately believe in challenging the status quo that exists in the
insurance industry.
We believe in thinking differently. The way we do this is by never losing
sight of the importance of earning the trust and loyalty of our customers,
whether that is the person buying our insurance products or the broker
who offers it to them.
Brokers taught us there is a big difference between repeat business and
loyalty. Repeat business is when people do business with you multiple
times. Loyalty is when people are willing to turn down a better product or
a better price to continue doing business with you. Loyal customers often
don’t even bother to research the competition or entertain other options.
Loyalty is not easily won. Repeat business, however is.
TRUST is the single most important underlying factor in buying
insurance. Customers must feel they can trust insurance companies to
be part of the solution – providing protection and financial resilience,
taking away risk so that families and businesses can focus on what
matters.
The Sparta philosophy is grounded in helping brokers to build that trust,
to win more customers and keep them longer.
In a saturated marketplace,
it pays to go cherry picking!